Wopanga zoweta ku Britain akufunafuna zatsopano, wopanga mapuloteni a tizilombo ku Poland wakhazikitsa chakudya chonyowa cha ziweto ndipo kampani yosamalira ziweto ku Spain yalandira thandizo la boma pakuyika ndalama ku France.
Wopanga zakudya za ziweto ku Britain Mr Bug akukonzekera kukhazikitsa zinthu ziwiri zatsopano ndipo akufuna kukulitsa mphamvu zake zopangira kumapeto kwa chaka chino pomwe kufunikira kwa zinthu zake kukukulirakulira, wolankhulira wamkulu wa kampaniyo watero.
Chogulitsa choyamba cha Mr Bug ndi chakudya cha agalu chopangidwa ndi agalu chotchedwa Bug Bites, chomwe chimabwera mumitundu inayi, woyambitsa mnzake a Conal Cunningham adauza Petfoodindustry.com.
"Timagwiritsa ntchito zinthu zachilengedwe zokha ndipo mapuloteni a nyongolotsi amakula pafamu yathu ku Devon," adatero Cunningham. “Pakali pano ndife kampani yokhayo yaku UK yochita izi, kuwonetsetsa kuti zinthu zathu ndi zapamwamba kwambiri. Mapuloteni a Mealworm sizokoma komanso athanzi kwambiri ndipo tsopano akulimbikitsidwa ndi ma vets agalu omwe ali ndi vuto la ziwengo komanso zakudya. ”
Mu 2024, kampaniyo ikukonzekera kukhazikitsa zinthu ziwiri zatsopano: "superfood ingredient" puloteni yopangira chakudya chopatsa thanzi, komanso mndandanda wa zakudya zowuma za galu "zopangidwa ndi zosakaniza zachilengedwe zokha; yopanda tirigu, imapatsa agalu thanzi labwino kwambiri, hypoallergenic komanso eco-friendly, "akutero Cunningham.
Zogulitsa za kampaniyi zimaperekedwa ku malo ogulitsa ziweto pafupifupi 70 ku UK, koma omwe adayambitsa Mr Bug ayamba ntchito yokulitsa kupezeka kwa mtunduwo padziko lonse lapansi.
"Panopa tikugulitsa zinthu zathu ku Denmark ndi Netherlands ndipo tikufunitsitsa kukulitsa malonda athu pawonetsero wa Interzoo ku Nuremberg kumapeto kwa chaka chino, komwe tili ndi choyimira," adatero Cunningham.
Mapulani ena a kampaniyo akuphatikiza kuyika ndalama kuti achulukitse kachulukidwe kazinthu kuti athandizire kukulitsa.
Iye anati: “Poganizira kukula kwa malonda komanso kufunika kochepetsa ndalama zopangira zinthu, tikhala tikuyang’ana ndalama zoti tiwonjezere mbewu yathu kumapeto kwa chaka chino, zomwe tikusangalala nazo kwambiri.”
Katswiri wodziwa zomanga thupi ku Poland, Ovad, akulowa msika wazakudya za ziweto mdzikolo ndi mtundu wake wachakudya chonyowa cha agalu, Hello Yellow.
"Kwa zaka zitatu zapitazi, takhala tikulima nyongolotsi, tikupanga zopangira chakudya cha ziweto ndi zina zambiri," Wojciech Zachaczewski, m'modzi mwa omwe adayambitsa kampaniyo, adauza tsamba lanu la Rzeczo.pl. "Tsopano tikulowa kumsika ndi chakudya chathu chonyowa."
Malinga ndi Owada, mu gawo loyamba lachitukuko cha mtunduwo, Hello Yellow idzatulutsidwa m'mitundu itatu ndipo idzagulitsidwa m'masitolo ambiri ogulitsa ziweto ku Poland.
Kampani yaku Poland idakhazikitsidwa mu 2021 ndipo imagwira ntchito yopangira zinthu ku Olsztyn kumpoto chakum'mawa kwa dzikolo.
Opanga zakudya za ziweto ku Spain Affinity Petcare, gawo la Agrolimen SA, alandila ndalama zokwana €300,000 ($324,000) kuchokera ku mabungwe angapo aboma la France ndi maboma kuti athandizire nawo ntchito yokulitsa fakitale yake ku Centre-et-Loire, France. ku La Chapelle Vendomous m'chigawo cha Val-d'Or. Kampaniyo yapereka € 5 miliyoni ($ 5.4 miliyoni) ku polojekitiyi kuti iwonjezere mphamvu zopanga.
Affinity Petcare akukonzekera kugwiritsa ntchito ndalamazo kuti awonjezere mphamvu zopanga fakitale ndi 20% pofika 2027, La Repubblica inati. Chaka chatha, kutulutsa kwa fakitale yaku France kudakwera ndi 18%, kufika pafupifupi matani 120,000 a chakudya cha ziweto.
Mitundu yazakudya zapakampaniyi ndi Advance, Ultima, Brekkies ndi Libra. Kuphatikiza pa likulu lake ku Barcelona, Spain, Affinity Petcare ili ndi maofesi ku Paris, Milan, Snetterton (UK) ndi Sao Paulo (Brazil). Zogulitsa za kampaniyi zimagulitsidwa m'maiko opitilira 20 padziko lonse lapansi.
Nthawi yotumiza: Nov-21-2024